ONE DISTRICT ONE PRODUCT WALL

Why in News:

The One District One Product (ODOP) initiative has collaborated with the Deendayal Antyodaya Yojna - National Rural Livelihoods Mission (DAY-NRLM) to unveil the captivating ‘ODOP Wall’ in a bid to showcase India’s diverse and exceptional craft heritage.

Important Points:

• In a significant stride towards showcasing the rich heritage of Indian craftsmanship and fostering self-reliance, the One District One Product (ODOP) program has joined hands with the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) to launch the captivating and innovative ‘ODOP Wall‘.
• This initiative not only celebrates India’s artistic diversity but also amplifies the voices of rural artisans and women entrepreneurs, providing them with a platform to showcase their exceptional skills and craftsmanship to the world.

One District One Product wall:

• The One District One Product (ODOP) program is an initiative under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry,
• Under this Collaboration- products are being identified from all districts to be promoted for their unique qualities and cultural significance which include various handicrafts, handloom, and agricultural products that have been associated with the identity of their place of origin.
• Objectives of ODOP: To help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially, in rural areas.
• This initiative aims to turn every district in India, into an export hub through promotion of the product in which the district specialises.
• The initiative plans to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customers and so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.

DAY-NRLM

• It is one of the flagship poverty alleviation program.
• It aims at creating efficient and effective institutional platforms for the rural poor, enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services.

 Features:

• Universal Social Mobilisation: At least one woman member from each identified rural poor household, is to be brought under the Self Help Group (SHG) network in a time bound manner.
• Participatory Identification of Poor (PIP):All households identified as poor through the PIP process is the NRLM Target Group and is eligible for all the benefits under the programme.
• Community Funds as Resources in Perpetuity: NRLM provides Revolving Fund (RF) and Community Investment Fund (CIF) as resources in perpetuity to the institutions of the poor, to strengthen their institutional and financial management capacity.